The '90s Blowout Is Taking Over Hollywood

The '90s Blowout hairstyle, characterized by full, voluminous hair, is making a significant comeback in Hollywood. This trend is evident through social media platforms such as TikTok, where videos tagged with #90sblowout have accumulated over 84 million views. Iconic figures from the 1990s, including Cindy Crawford, Jennifer Aniston, Tyra Banks, and Alicia Silverstone, helped popularize this style during its original era.

Current celebrities like Hailee Bieber, Kim Kardashian, Jennifer Lopez, Hailee Steinfeld, and Kali Uchis have been seen embracing the updated version of the 90s Blowout, which incorporates face-framing techniques along with high volume, long bangs, and rounded layers. Tools recommended for achieving this look include a round brush, a blow dryer, and products like Redken's Big Blowout and Keune Style Volume Powder. Social media platforms continue to drive interest in the trend, with terms like "90s fluffy hair" trending on Pinterest and additional millions of views under the #90sblowout hashtag across various platforms.