Pernod Ricard’s vodka brand Absolut has launched a limited-edition bottle made of 60% recycled glass as part of its sustainability push. Chris Shead, Off Trade Channel Director for Pernod Ricard UK, commented: “We know sustainability is important to shoppers, with data showing that 83% of consumers globally select brands that have a better record of sustainability. We also know that the Absolut limited-edition bottle is a collectable item for those loyal to the brand and we can’t wait to give our consumers the chance to be a part of our sustainability journey.”
